Emily Hawks

Director of Operations

After countless hours and years of first hand research, flops, wins, and fails running my own successful boutique for 10 years, I retired from retail sales and joined the service side of e-commerce operations. With a background in qualitative market research, business administration and a love for fashion, I wanted to use my skill set and knowledge to help other boutique owners succeed in the online retail space. 

Emily Hawks Palmer AK

I am a wife to one tolerant husband, mother of three bouncing-baby-boys and dog mom to two spritely labradors. I run on cold brew coffee topped with cold foam and grilled cheese sandwiches. I am obsessed with all things concerning Taylor Swift and Travis Kelce (America's favorite love story, DUH!). You may also find a few romance novels hidden in my desk at work that Crystal, Abby and I swap back and forth like a bunch of ravenous lunatics. My favorite work related topic is email marketing with Klaviyo, but I also dabble in Shopify Web Design, product management, Canva, copywriting, branding, SEO and stocking the bar cart in the office.  

When not working, you'll find me outside at Skeetawk Ski Resort in Hatcher Pass, AK snowboarding with my family in the winter or out camping in the mountains during the summer.